The Adweek Copywriting Handbook Pdf Download

Author: Joseph Sugarman
Publisher: John Wiley & Sons
ISBN: 111842879X
Size: 35.23 MB
Format: PDF, Docs
View: 3608
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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